Many marketing folks diligently work alongside their product development teams, and when a product is ready to release, they share information about what’s new and different. They spend time detailing out new features on their websites, in brochures, and in wonderfully illustrated PowerPoint presentations. While existing customers will want access to this information eventually, the… Read more »
Tag: content marketing
In marketing there is a big focus on connecting with the right audience and moving prospects closer to purchasing products. In fact, many organizations evaluate the effectiveness of a campaign (or even a complete marketing team) based on the leads that that it generates. We are not going to discuss in this blog if this… Read more »
Make sure that you always include an “About Us” section to your Blog website so that visitors can understand the type of content and bloggers they should expect to find on your blog.
There is little doubt that content marketing is here to stay. Like a perfect storm, the influences of users seeking out specific content to match their need and search engine algorithms being tuned to reward quality content, have combined to ensure content marketing is a force to be reckoned with in the Business to Business … Read more »
As a marketer, I am certain you have heard from your customers, your sales channel, and/or your management that no one likes to have emails flooding their inbox or magazines piling up on their desks. In business to business, this strategy is called “pull” marketing—and it is all about being in the right place at… Read more »