Our Approach

Content

We’re a forward-thinking B2B marketing agency that believes great content should be at the core of every great marketing strategy.

But all content isn’t equal. Information needs change as prospects and customers move along their buyer’s journey, and we believe that the information itself needs to change at each stage of the buying cycle, too.

We create successful programs because we speak the language of your B2B prospects and customers, which will build trust, help you to overcome obstacles in your sales cycle, achieve high-value exchanges with prospects and customers, and drive business value and sales.

Knowing how to speak the customer’s language also means that we automatically use terms that help to make your content discoverable online, whether your target audience is using a search engine or following social media.

Strategy

Our strategy at MediaSolve Group is simple: Drive business value and sales for our B2B clients through the use of compelling content designed to accelerate their prospects and customers through the buying cycle.

Great content comes from lots of places. We are not about creating everything from scratch. As your partner, we’ll start by assessing where you are and what content you may already have that can be edited and reused to fast-track you to results.

When there is a need to create content, we’ll identify inside experts and outside influencers within the ecosystem around your company to work alongside our own subject matter experts. In the process, your team will learn the steps to creating great content that gets results.

Promotion

We believe that B2B marketing programs should never stand on their own. In fact, they become stronger when they are integrated with initiatives that are already ongoing. And that means putting our content to work a bit harder.

We start by identifying existing programs within your organization that can benefit from the material we’re creating. As needed we’ll repackage it and work with you to create the processes to promote efficient sharing of content within your organization.

We also make sure that our content gets in front of the eyeballs you want to reach by leveraging all channels relevant to the target audience, including some that you may have thought you could never do before—from SEO optimization to social media to email newsletters.

Results

From creating world-class B2B marketing strategies to content development, lead generation campaigns, and full soup-to-nuts project management, our services are designed to ensure a smooth and timely execution and drive measurable, repeatable business results for you.

For each campaign we’ll collect the data you need to establish the ROI for your marketing spend. We’ll connect the dots and present the results in a compelling format that will make you look like a marketing superhero.

Beyond the numbers, you’ll discover that having better content has an amazingly positive ripple effect across your entire company: Your sales people will have more timely information to share with their customers; your training and support people will be more up-to-date on issues going on in the marketplace; and you will be able to respond more quickly to your customers and be an active participant in the conversation.