Better B2B Marketing Blog

Remember to Include Your Sales Channel in Your Social Media Communications

Life and information moves faster than ever in today’s always-on world. To take advantage of this speed, many B2B companies have launched content...

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Voice of the Customer – More Important Than Ever for B2B Marketers to Attract New Customers

Many marketing folks diligently work alongside their product development teams, and when a product is ready to release, they share information about...

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The 3 Keys to Launching Lead Programs Faster and Less Expensively

In marketing there is a big focus on connecting with the right audience and moving prospects closer to purchasing products.  In fact, many...

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