If I’ve heard it once, I’ve heard it a million times, “Our marketplace is not that advanced.” What is often the subject of this discussion is the type of marketing vehicles that can be used in an industry. And what is often being discussed at that time is using marketing techniques like social media, virtual… Read more »
Author: Michelle Palmer
With over 15 years in business-to-business marketing experience, Michelle Palmer has assisted over 300 clients in building and executing integrated marketing programs. Her clients have ranged from energy to food and beverage and from commodity level products competing through pricing and placement to large-scale, multi-million-dollar enterprise investment. Palmer has brand management experience in the U.S., Europe and Asia/Pacific; a strong record of creating and implementing differentiating marketing strategies that result in business growth, and a proven success in managing product, processes, partners, and people from concept through finished product, with close attention to budgets and deadlines.
Location Marketing in Business to Business
Access to everyone all the time has posed a critical problem for marketers that are grasping to reach anyone that might be buying in this economy. With social media and online communities, in addition to traditional media from billboards to TV, it is often overwhelming for marketers‘ budgets and time. The strategy quickly leads to… Read more »
Marketing Evolution: Gold Rush or Fool’s Gold?
The recession has hit everyone in different ways. The next generation of marketing has spawned interesting innovation, new businesses and evolving marketing techniques as talented, well-educated, multi-experienced businesses and professionals look for a way to either make an impact in their current budget-challenged positions, or to find their next career path. In many ways it… Read more »
Marketing Leap Frog – Putting What Works Best To Work For You
Did you ever play leap frog as a kid? The idea of it always seemed fun, but for me the game never lasted longer than a few hops. I never really appreciated the game until much later in life when I understood its implications to business. The capability to catapult ahead of your competition based… Read more »
Content – What Matters Most to Readers Should Matter Most to You
I needed a new color printer. My current print-scan-fax model was severely handicapped and had lost its ability to do two out of the three all-in-one things it was designed to perform. So with a budget in mind, I headed over to Best Buy to pick out the model that was right for me. Little… Read more »