Life and information moves faster than ever in today’s always-on world. To take advantage of this speed, many B2B companies have launched content marketing programs designed to engage their prospects and customers. These companies are regularly pushing out high value content through blogs, emails and social media. Those doing the job right, are sharing information about how to apply their product, supplying educational information, or helping customers evaluate alternatives.
Tag: lead generation
Many marketing folks diligently work alongside their product development teams, and when a product is ready to release, they share information about what’s new and different. They spend time detailing out new features on their websites, in brochures, and in wonderfully illustrated PowerPoint presentations. While existing customers will want access to this information eventually, the… Read more »
In marketing there is a big focus on connecting with the right audience and moving prospects closer to purchasing products. In fact, many organizations evaluate the effectiveness of a campaign (or even a complete marketing team) based on the leads that that it generates. We are not going to discuss in this blog if this… Read more »
A fine painting is best observed from a distance because you gain unique perspective when you can take in the whole picture. As we are all challenged to do more and more in our jobs, sometime this big picture perspective can be lost as we concentrate on accomplishing all of the details. No one faces… Read more »