Tag: marketing ROI

The 3 Keys to Launching Lead Programs Faster and Less Expensively

In marketing there is a big focus on connecting with the right audience and moving prospects closer to purchasing products.  In fact, many organizations evaluate the effectiveness of a campaign (or even a complete marketing team) based on the leads that that it generates.   We are not going to discuss in this blog if this… Read more »

5 Key Steps to Getting Funding for Your Marketing Project

On this blog, we often talk about the mechanics and best practices associated with developing a marketing strategy or implementing a marketing campaign, but the reality is that unless you find funding and executive support for your initiative, it will not likely get the budget or attention that it needs to succeed.  Getting funding (and… Read more »

3 lessons from a B2B Publisher who is Innovating Their Way to Success

Hats off to CFE Media (www.cfemedia.com/) for their stream of continuous innovation.  The company was founded a year ago to take over a number of engineering-focused titles that were shed by Reed Business Information. CFE is lead by a progressive team of two former Reed publishers, who decided to approach their editorial and advertising strategy… Read more »

Hello Sales, My Name is Marketing

I am not sure when it happened, but a turf war began long ago between sales and marketing.  Unlike an all out “Call of Duty”- style war where the good guys and the bad guys are marked for easy recognition, the smoldering war between sales and marketing happens quietly.  Sometimes you are not even sure… Read more »

Increase Marketing Performance by Testing Your Marketing Perspective

A fine painting is best observed from a distance because you gain unique perspective when you can take in the whole picture. As we are all challenged to do more and more in our jobs, sometime this big picture perspective can be lost as we concentrate on accomplishing all of the details. No one faces… Read more »