Life and information moves faster than ever in today’s always-on world. To take advantage of this speed, many B2B companies have launched content marketing programs designed to engage their prospects and customers. These companies are regularly pushing out high value content through blogs, emails and social media. Those doing the job right, are sharing information about how to apply their product, supplying educational information, or helping customers evaluate alternatives.
Tag: b2b content
Content – What Matters Most to Readers Should Matter Most to You
I needed a new color printer. My current print-scan-fax model was severely handicapped and had lost its ability to do two out of the three all-in-one things it was designed to perform. So with a budget in mind, I headed over to Best Buy to pick out the model that was right for me. Little… Read more »