Tag: white papers

Going Too Far? Remember The Past But Let Marketing Strategy Drive Your Future

If I’ve heard it once, I’ve heard it a million times, “Our marketplace is not that advanced.”  What is often the subject of this discussion is the type of marketing vehicles that can be used in an industry.  And what is often being discussed at that time is using marketing techniques like social media, virtual… Read more »

Marketing Leap Frog – Putting What Works Best To Work For You

Did you ever play leap frog as a kid?  The idea of it always seemed fun, but for me the game never lasted longer than a few hops.  I never really appreciated the game until much later in life when I understood its implications to business.  The capability to catapult ahead of your competition based… Read more »