Better, Bolder, B2B Marketing ™
Life and information moves faster than ever in today’s always-on world. To take advantage of this speed, many B2B companies have launched content marketing programs designed to engage their prospects and customers. These companies are regularly pushing out high value content through blogs, emails and social media. Those doing the job right, are sharing information about how to apply their product, supplying educational information, or helping customers evaluate alternatives.
I am not sure when it happened, but a turf war began long ago between sales and marketing. Unlike an all out “Call of Duty”- style war where the good guys and the bad guys are marked for easy recognition, the smoldering war between sales and marketing happens quietly. Sometimes you are not even sure… Read more »
I recently read an article traveling in American Way about a social media start-up. While that hardly sounds like news today—it was a VERY unique startup. The startup, WEB 2.0 Suicide Machine at www.suicidemarchine.org, is the antithesis of social media today. Instead of striving for more followers, friends, connections or contacts, suicidemachine.org annihilates all the… Read more »