Tag: content development

Voice of the Customer – More Important Than Ever for B2B Marketers to Attract New Customers

Many marketing folks diligently work alongside their product development teams, and when a product is ready to release, they share information about what’s new and different.  They spend time detailing out new features on their websites, in brochures, and in wonderfully illustrated PowerPoint presentations.  While existing customers will want access to this information eventually, the… Read more »