Category: News

Water Blogged – The Role Trust Plays in the Usage of Online Content

“Water, water everywhere, but not a drop to drink.”  This is an old saying and in case you were wondering where you could possibly be to put yourself into that situation, the answer is the ocean.  That salt water can suck the life right out of you.  Can you imagine how agonizing it would be… Read more »

Push vs. Pull Marketing

As a marketer, I am certain you have heard from your customers, your sales channel, and/or your management that no one likes to have emails flooding their inbox or magazines piling up on their desks.  In business to business, this strategy is called “pull” marketing—and it is all about being in the right place at… Read more »

Web vs. Social

Can they co-exist?  Do we want them to?  Everyone I talk to these days is asking for multiple methods of communication.  I was inspired by the article “The New Social Gurus” by AdWeek—do we really need a new type of agency?  Maybe we only need to start communicating to an individual, versus an unidentified group. … Read more »

How and Why You Should use Content Marketing to Win Customers

One of the most important objectives of building a social media website is to build critical mass.  But first, frame critical mass so that it translates into your niche.  From the niche-based pool, you gain a potential customer match as well as reasonable expectations on the size of the potential audience you can expect to… Read more »

5 Key Steps to Getting Funding for Your Marketing Project

On this blog, we often talk about the mechanics and best practices associated with developing a marketing strategy or implementing a marketing campaign, but the reality is that unless you find funding and executive support for your initiative, it will not likely get the budget or attention that it needs to succeed.  Getting funding (and… Read more »