Category: News

Content – What Matters Most to Readers Should Matter Most to You

I needed a new color printer.  My current print-scan-fax model was severely handicapped and had lost its ability to do two out of the three all-in-one things it was designed to perform.  So with a budget in mind, I headed over to Best Buy to pick out the model that was right for me.  Little… Read more »

Two Minutes to Save the World: What is the Optimal Length of a Blog?

You’ve been diligent in developing the topics that you wish to cover and now comes the fun part – actually writing your blog.  But how much or how little should you write?  Some of us can go on and on with our coverage of significant topics like how to apply a passive electronic component or… Read more »

Beware of Fad Diets and Marketing Short Cuts

We are surrounded by weight loss gimmicks and scientific “break throughs” all of the time.  Lose weight without even trying, get six pack abs without going to the gym, take this pill and eat whatever you would like.  If only it were so, but unfortunately our experience teaches us there are no such short cuts… Read more »

Social Media – When To Jump In

It has to be one of the most popular questions that I hear from marketers – “When should I jump into social media programs?”  Some complain about the ongoing commitment.  They worry that once they start, they won’t be able to stop.  Others are concerned about legal liability associated with what they say.  Still others… Read more »

Increase Marketing Performance by Testing Your Marketing Perspective

A fine painting is best observed from a distance because you gain unique perspective when you can take in the whole picture. As we are all challenged to do more and more in our jobs, sometime this big picture perspective can be lost as we concentrate on accomplishing all of the details. No one faces… Read more »