Category: News

3 lessons from a B2B Publisher who is Innovating Their Way to Success

Hats off to CFE Media (www.cfemedia.com/) for their stream of continuous innovation.  The company was founded a year ago to take over a number of engineering-focused titles that were shed by Reed Business Information. CFE is lead by a progressive team of two former Reed publishers, who decided to approach their editorial and advertising strategy… Read more »

Top 5 Virtual Event Questions from Virtual Edge

Whatever happened to good old common sense?  I just got back from the VirtualEdge summit (www.virtualedgesummit.com) – where platform companies and users came together to discuss advances and best strategies for creating Virtual events.  Presenters did their best to explain what had worked for them and the audience, which was a mix of virtual event… Read more »

“Make and Sell” or “Sense and Respond”

Recently I was caught off guard by an article in “Marketing Management” by Stephan Haeckel called the “The Post-Industrial Manager.” At first glance I thought this was incredibly old news, a feeling that was re-enforced when I read the article’s featured quote from Peter Drucker from 1992 where he said that “No new theories on… Read more »

Hello Sales, My Name is Marketing

I am not sure when it happened, but a turf war began long ago between sales and marketing.  Unlike an all out “Call of Duty”- style war where the good guys and the bad guys are marked for easy recognition, the smoldering war between sales and marketing happens quietly.  Sometimes you are not even sure… Read more »

Content Never Dies

I recently read an article traveling in American Way about a social media start-up.  While that hardly sounds like news today—it was a VERY unique startup.  The startup, WEB 2.0 Suicide Machine at www.suicidemarchine.org, is the antithesis of social media today.  Instead of striving for more followers, friends, connections or contacts, suicidemachine.org annihilates all the… Read more »